The U.S. tire industry is treading a path of cautious optimism in 2025, balancing strong market demand against the backdrop of regulatory pressures and trade disruptions. Manufacturers and distributors are navigating a complex environment shaped by tariffs, shifting import patterns, and emerging technological innovations, all while striving to maintain profitability and market share.
Highlights
• U.S. tire shipments projected at a record 340.2 million units in 2025
• Dynamics shift, with Chinese tire imports falling and SE Asian imports rising
• Top players pursue expansion, innovation, and portfolio revamp