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The Evolution of EV Manufacturing

    There has been a noticeable wave in sustainability in the tyre industry, with major players launching their own unique initiatives to support ESG goals and greater climate change alleviation. Goodyear has launched a tyre made with 90% sustainable materials such as soybean oil 1 similar to Bridgestone’s 75% recycled and renewable materials tyre 2, Michelin developed RubberWay to risk-map its supply chains, and so on. But what of the automotive industry that these very tyres serve – what role are car manufacturers adopting in the global pursuit of a more sustainable future?